This was definitley a YouTube made me do it lipstick as I have seen it in various videos and on various blogs too. I have to admit this lipstick would be in my top 5 lipsticks EVER. It is a nice mauve/pink colour and the consistency on this product is amazingly creamy. I find that so many of my lipsticks show up and dry skin cells I may have whereas the creaminess of this one covers it completely. And best of all you can find it for under $10 in your local drugstore. Way to go Rimmel! I think I might branch out and try another colour!